Search engine optimization
264 Support specialise in obtaining high rankings within the top UK search engines. Depending on the level of competition against your search string we can get results from between 2 weeks to 2 months.
Certain highly competitive search strings are very difficult to achieve and top rankings for words such as 'music', 'cars' and 'flowers' for example are very time consuming and results cannot be guaranteed.
A little imagination is required. Ask yourself what are the main 'core' or ‘keywords’ and even slang and common and colloquial terms to describe your company/product/service and use these words to research how popular the search market is for these words. Once you have established the various choices you can then decide to act.
264 Support will do the searching for you absolutely free of charge and will inform a client of the likelihood of achieving a listing in the top3 pages on the major UK search engines.
If we are confident that certain goals are achievable then we will inform a client and put in place an organic free search advertising campaign.
The first port of call is to study your existing website and to recommend any changes that will enhance your opportunities to obtain high rankings. These are some of the recommendations that we highlight to our customers:
- Check website name
- Check website title
- Check website description
- Check website keywords
- Is the website popular
- Has the website reciprocal links
- Is the site well designed and easy to navigate
- Is the contents on the website relevant to the keywords
After these main questions have been addressed we will be in a good position to let you know how you would fair in obtaining high ranking.
When all aspects have been agreed and where necessary auctioned, a campaign can start in earnest
Pay Per Click Advertising Campaign
What Is a Pay per Click Advertising Campaign?
Pay-per-click campaigns are created in search engine private login accounts and are seen on the search engines as 'Sponsored' listings, usually highlighted on a light blue tint at the top of the page and then continues on the right side of the browser page.
This is in direct contrast to the 'Free' (Organic) listing in the main page of the browser. A misleading term 'contrast' for in some search engines you will find it difficult to distinguish between sponsored and organic listings.
In short, pay-per-click campaigns are set up using a Google 'Ad Word' account or Overture/Yahoo account or a combination of both.
Google account will create an entry on Google, Tiscali, Ask Jeeves, Shopping.com, NTL, NexTag UK and Virgin.net search engines and websites while Overture/Yahoo account will create an entry on Yahoo, Altavista, Lycos, Orange and MSN search engines and websites.
For AOL you would be required to open a pay-per-click campaign on the AOL website.
Generally, that is about all you need for the UK market. Global Internet will take account of other search engines to reach a wider audience.
The main advantage of creating pay-per-click campaign is that they yield instant results, in some cases, can be completed in hours and therefore start selling your products and services quickly and effectively.
The biggest disadvantage is that YOU pay every time someone clicks on your “sponsored link” day in day out. month after month and year on year and, depending on your business search strings, will determine how much you have to 'Bid' or 'Pay' on each 'keyword' name. The results can be and in most cases are very expensive.
A Happy Compromise
Pay-per-click campaigns running alongside a longer free organic listing is a good combination and one that can work well for a wide variety of our clients. 264 Support can guide you in deciding what will work best for your business and devise a marketing strategy for you.
|
